Perched at the top-most levels of each condo stack, penthouses often offer the best views of the vicinity and are known to be more private (no noise-related disturbances from neighbours above). There are different types of penthouses as well – ones with two storeys (like an HDB maisonette) are known as duplex penthouses, and those with three storeys are known as triplex penthouses.

In today’s feature, we explore a 1,087 sqft, 2-bedroom duplex penthouse in Singapore with an $80K renovation to transform the space into a functional home with thoughtfully segregated living areas.

The very efficient layout maximises the space on the upper level instead of having a full roof terrace with no specific usage. The segregation of bedrooms on the upper level and living room on the first level also adds a layer of privacy when hosting guests. Let’s take a closer look.

Foyer & Kitchen

Coming into the unit, the first space features an open-concept kitchen with an oven and top hung cabinets with plenty of storage. Elements of grey and wood are further accentuated by the dark patterned laminates of the kitchen base cabinets, giving off a luxurious vibe. The red fridge adds a splash of colour to brighten up the area.

Living/Dining Area

The grey and wood theme continues into the living room, which doubles as the dining room as well. The multifunctional coffee table in the living room can be transformed into a dining table when needed, a space-saving hack that’s popular with modern homeowners.

The feature wall in the living room uses light grey wood texture, with a slim mounted TV and plenty of nooks for display figurines, sound bars, and electronic gadgets like a PlayStation or Nintendo Switch.  

Towards the back of the living room and the staircase leading to the duplex level, there is a common bathroom for guests and added convenience, as well as a household shelter and closet for storage needs – leaving the main living area clutter free.  

Master Bedroom

Moving up to the second level of this duplex penthouse, the master bedroom is decked in wood textures as well, consistent with the theme of the first level. The room is illuminated by cove lighting, setting a warm and cosy ambience. A swivel TV is also installed by the side, together with a console, for some late night movie sessions.

Master Bathroom

The master bathroom has a slightly different theme compared to the rest of the home, with a mixture of mosaic tiles and textured walls, adding a luxurious touch to the space. It also features a sliding door to separate the wet area from the dry area.

Study & Yard

Next to the master bedroom, what was originally a rather spacious roof terrace was cleverly repurposed into a study and laundry yard. Sliding doors separate the master bedroom and entrance to/from the staircase, allowing the study and yard to be enclosed if necessary. Ziptrak blinds are installed to keep the area safe from the elements, and a laundry rack and washing machine have been fitted in as well – an overall functional and practical use of the space.

Walk-in Wardrobe

The original common bedroom was converted into a walk-in wardrobe, featuring floor-to-ceiling wardrobes with full-length sliding mirror doors and more than enough wardrobe space – the ideal space to get dressed and get ready every morning.

Family Area/Entertainment Room

Beyond the walk-in wardrobe is the family area which serves as an entertainment room for karaoke nights or movie marathons. The space can be easily converted into a guest room for sleepovers, or a nursery if/when the need arises.

Roof Terrace

The last area in the home is a smaller roof terrace behind the family area, which has been fitted with carpet grass. It can serve as a scenic spot for late night hangs over beers, and we definitely foresee some deep heart-to-heart conversations happening here.

Want To Find Out More?

Does this fit the bill for you? If so, do reach out to our listing managers below for viewing enquiries.

Stay tuned as we bring you more inside looks of beautiful interiors and thoughtfully designed homes in Singapore!

The post Inside A Functional 2-Bedroom Duplex Penthouse With An $80K Renovation In Singapore appeared first on Insights by PropertyLimBrothers.

In the world of real estate in Singapore, staying ahead of the curve is not just an advantage; it’s a necessity. At PropertyLimBrothers, this axiom is brought to life through the innovative use of 3D Architectural Visualisation Technology in home tours, setting a new benchmark in the property market.

3D Architectural Visualisation is more than just a fancy term in the property lexicon. It’s a transformative tool that turns blueprints and plans into lifelike, three-dimensional spaces. This technology allows potential buyers to not only see but virtually experience properties even before they are built.

For us, this technology is not just an add-on but a core component of our unique selling proposition. By creating digital replicas of homes, we are not merely selling properties; we are selling dreams – dreams that are vivid, tangible, and, most importantly, achievable.

Expanding the Viewing Horizon: Seeing the Unseen

At PropertyLimBrothers, the old adage ‘seeing is believing’ is redefined through the lens of advanced technology. In a traditional property market, where physical viewings are the norm, PLB stands out by leveraging a team of adept 3D experts. This team transforms the conventional viewing experience, enabling buyers to fully appreciate the potential of a property, far beyond what conventional viewings permit.

Utilising a fusion of 3D Architectural Visualisation, Visual Effects, and Motion Graphics, we weave a compelling narrative for each property. This narrative transcends the mere presentation of spaces; it delves into the realm of possibilities that these spaces can offer. It’s about envisioning a future home in its fullest potential, a home that resonates with the aspirations and dreams of prospective homeowners.

Our use of 3D visual effects also goes beyond standard visualisation. It opens up a new dimension in property viewing by allowing buyers to envision alternate uses for different spaces within a property. This innovative approach is crucial as it provides a clearer perspective on the suitability of a home, tailored to the specific needs and lifestyles of the buyers.

Such visual flexibility is invaluable, especially in today’s diverse and dynamic real estate market. Buyers are not just looking for a space to inhabit; they are seeking a space that adapts to their unique lifestyle, aspirations, and future plans. By tapping on 3D Architectural Visualisation, we enable this vision, providing a glimpse into how a property can evolve and adapt to meet the changing needs of its occupants.

The Art of Storytelling: Motion Graphics in 3D Visuals

The integration of motion graphics into 3D visuals is a strategic move that accomplishes two vital objectives. First, it significantly enhances the aesthetic value of the virtual tours, making them not just informative but also visually engaging and memorable. The second, and perhaps more crucial aspect, is the maintenance of narrative momentum. This storytelling approach in the virtual tours ensures a smooth, uninterrupted journey through the property, providing viewers with a coherent, immersive experience.

By adopting this method, we infuse life into each home we showcase. This strategy enables buyers to engage in a more profound exploration of possibilities, something that static images or physical tours cannot match. It’s about creating a visual and emotional connection with the property, allowing buyers to dream and plan their future in these spaces.

Effortless Exploration: The Edge of Home Tour Videos

PLB’s Signature Home Tour videos epitomise the pinnacle of convenience and informed decision-making in the real estate domain. These videos offer prospective buyers the luxury of embarking on a detailed virtual tour from anywhere, at any time, directly on their personal devices. This level of convenience transcends mere time-saving; it empowers buyers to make well-informed decisions.

Accompanied by detailed analyses, these tours provide comprehensive insights into each property. This approach ensures that every aspect of the property is clearly understood, allowing buyers to make confident and informed decisions. It’s not just about showcasing properties; it’s about providing a full-fledged, immersive experience that guides buyers towards making a wise investment.

Building Trust in Uncertainty: Minimising Risks with 3D Architectural Visualisation

In a property market fraught with uncertainties, our strategic use of 3D architectural visualisation plays a pivotal role in reducing buyer risk. Offering comprehensive views of potential future homes, even those in the construction phase, allows us to deliver buyer assurance. This level of detail and foresight in property presentation is highly appreciated in the industry, as it significantly lowers the risk factor associated with property investments.

This approach not only fosters confidence among buyers but also solidifies our position as a trailblazer in the real estate sector. By providing such in-depth and accurate representations of properties, we aim not only to assure buyers of the quality and potential of their investments but also to continue pushing the envelope of innovative real estate marketing.

A Case in Point: The Success Story

Our expertise in 3D architectural visualisation shone brightly in a recent case, offering a compelling testament to the power and efficacy of our innovative approach in the realm of real estate. Faced with the challenge of marketing and selling an empty plot of land, we showcased our prowess by employing advanced 3D architectural modelling techniques to bring a vision to life. This project was not just about constructing a building; it was about creating a vision of what could be, transforming an unremarkable plot of land into a captivating virtual masterpiece.

In this endeavour, we went beyond the usual boundaries of architectural modelling. We meticulously crafted a virtual home, complete with intricate details and realistic representations. This virtual creation was not just a structure; it was a potential home brimming with possibilities. The 3D model intricately displayed the home’s layout, design, and potential, making it easy for buyers to connect emotionally and visually with the property.

Moreover, our virtual model did more than just showcase a home; it highlighted the exceptional location of the land. By integrating the surrounding landscape and environment into the 3D model, we offered a holistic view of what life could be like at this location. This immersive experience allowed buyers to appreciate not only the home itself but also the lifestyle and environment it offered.

The impact of this approach was profound. Buyers were not just viewing a digital representation; they were experiencing a future home in its entirety. This comprehensive and immersive presentation helped potential buyers envision themselves in the space, leading to a deeper connection and interest in the property. The ability to visualise the full potential of the land and the proposed home played a crucial role in igniting the imaginations of prospective buyers.

The culmination of this innovative approach was a resounding success. Within a short six months, the property was successfully sold, a remarkable achievement in any market. This success story is a vivid demonstration of the effectiveness of our 3D architectural visualisation technology. It underscores our ability not only to present properties in their best light but also to inspire and captivate the imagination of buyers.

This success story serves as a beacon, illuminating the path forward for the real estate industry. It exemplifies how cutting-edge technology, when applied with skill and creativity, can transform the mundane into the extraordinary. Our triumph with this project is not just a victory; it is a showcase of the boundless possibilities that innovative 3D architectural visualisation holds for the future of real estate marketing.

A Leap into the Future of Real Estate

In conclusion, our adoption of 3D Architectural Visualisation Technology in home tours is more than just a technological advancement; it’s a paradigm shift in the real estate industry. By enabling buyers to see, experience, and connect with properties in a way that was previously unimaginable, we are not just selling homes; we are shaping dreams into realities.

This innovative approach does not just benefit buyers; it revolutionises the way properties are marketed, offering a glimpse into the future of real estate. In this future, PLB stands for innovation, competence, and reliability, guiding both buyers and sellers to successful outcomes.

For those looking to navigate the complex world of property transactions, our expertise in 3D architectural visualisation offers a clear path forward. It’s an invitation to experience the future of real estate today, a future where every detail is crafted to perfection, and every dream is within reach. Contact us here and experience the magic!

The post 3D Architectural Visualisation: PLB’s Game-Changer in Home Tour Videos appeared first on Insights by PropertyLimBrothers.

In every season of the Singapore residential property market, homeowners often ask a common question: How can I sell my house for the highest price and in the shortest time possible?

Central to this important question is to explore how you can distinguish your home from your competition, in other words, other homes that are up for sale at the very moment. It’s essential to recognise that, irrespective of the property type—a HDB flat, condominium, or landed home—each residence is unique, and no two homes are identical.

Today, we will delve into how leveraging on our Signature Home Tour videos to uniquely position each home, highlighting its key Unique Selling Points (USPs), can capture the attention of serious buyers.

We first prep the home

Before our professional in-house media team even begins to shoot at the unit, thorough preparation of the home is essential.

We go to great lengths to present each home in its optimal condition before it enters the market. This involves collaborative efforts with our homeowners, including decluttering following our in-house Decluttering Guide, performing touch-up paint works as required, and considering accessories staging or full-unit staging for vacant homes.

This initial step is crucial in capturing the attention of potential buyers amidst the multitude of listings. 

A cluttered home can divert buyers’ attention away from the home’s potential. Feedback from our buyers indicates that a home resembling a show-flat has a positive impact, making them more inclined to spend additional time in the unit and better envision themselves living there.

We do the homework for the buyer

Once the home is prepared and ready for shooting, with storyboarding and home tour script completed, our in-house professional photographers and videographers, accompanied by a dedicated presenter, will proceed to the unit for the shoot.

PLB’s median Home Tour video duration typically ranges from 13 to 14 minutes. If you’ve ever watched one of our Signature Home Tour videos, you’ll observe that our presentation is balanced, with 50% dedicated to the interior and 50% to analysis.

In our Signature Home Tour videos, the interior walk-through places significant emphasis on the explaining the existing renovations, delving into the homeowner’s thought process behind the renovation work and right down to certain specifications of materials used and costs involved. For properties that, based on our analysis, may benefit from some renovations, we not only discuss renovation ideas but also provide renderings and utilise 3D Architectural Visualisation techniques to showcase the potential of the various spaces.

All these efforts are geared towards ensuring that buyers can envision the unit’s potential or understand how they can adopt the existing renovations to suit their family’s needs and lifestyle.

The other 50%, which is dedicated to in-depth analysis, involves an extensive storyboarding process. This includes thorough research on the specific unit, its development (if applicable), surrounding competition, and any upcoming transformations in the vicinity. Even within the same development, each unit is different in terms of layout, facing, floor level, and renovation. For condominiums, our site plan analysis identifies the unique features of the particular unit, highlighting any rarity factors—for example, being the only stack in the entire development that enjoys an unblocked sea view. 

Analysing surrounding transformations is also crucial for consideration of the exit plan for potential buyers to anchor their decisions. We provide in-depth analysis of significant URA Master Plan developments, government land sales and thereby projecting future launch prices, offering insights into what these mean for homebuyers.

These analyses provide insights that photos on listing portals may not convey.

Our Home Tour videos also delve into the numbers, comparing prices of similar properties in the vicinity so that buyers don’t have to. Our team does the necessary research that every buyer would typically need to undertake, ensuring that thorough comparisons have already been made. This approach is designed to eliminate any doubts that buyers may have and allows them to make informed decisions.

We invest in continuous enhancement of our Home Tour videos

Our media team comprises not only videographers and video editors but also brand marketing and social media analysts. They are continuously exploring ways to enhance our Signature Home Tour videos, aiming not only for a broader reach but also to attract the right viewers and potential buyers. This involves an ongoing effort to innovate and make our home tour videos more engaging, informative, and of high-quality content.

This entails meticulous attention to detail, including the selection and upgrading of our camera equipment.

Most recently in 2023, we have adopted a new tech tool, 3D Architectural Visualisation. 

Previously, discussions about potential home renovation or rebuild ideas relied on explanations provided at the physical unit during viewings. 

However, with 3D Architectural Visualisation, we can now convey multiple stories in a single location through our Home Tours. This enables potential buyers to virtually view the property 24/7 from the comfort of their own homes. When these buyers eventually visit the property for a physical viewing, they will have already completed their “first viewing,” resulting in a more qualified pool of viewers.

Consider this unit, where we effectively showcased how you can transform the empty living space into a 5 sqm loft with a stairway, a couch, a TV console, and a game station—all within a span of 20 seconds.

To modernise homes and cater to the current buyer’s preferences, especially for properties requiring extensive renovations, 3D Architectural Visualisation assists by presenting suggestions for renovation ideas. This not only helps potential buyers envision the potential of the unit but also caters to the preferences of the current generation of buyers.

Closing Thoughts

At PLB, we take immense pride in our Home Tour videos, recognising them as a key tool to help homeowners distinguish their units from the multitude of other listings in the market. Our commitment spans meticulous preparation of the home, crafting compelling storylines, conducting in-depth research for pricing, location, and site plan analyses, and filming with multiple rounds of vetting to ensure top-quality production and accuracy in our content. We believe in marketing every home to its fullest potential. 

More than just a virtual tour of the homes, these videos tell a story—a unique narrative that every home deserves. For sellers aiming to distinguish their homes, convey their story, and command a premium price with our in-depth analyses, our home tours serve as a crucial tool. If you are interested in finding out how we can craft a unique Home Tour for your property, contact us here today. Till next time!

The post Revolutionising Real Estate: PLB’s Approach to Designing Standout Home Tours Customised for Every Home appeared first on Insights by PropertyLimBrothers.

Welcome to the world of PropertyLimBrothers’ signature home tour videos, where every frame is a brushstroke in a masterpiece of real estate artistry. In a market saturated with standard property listings, PLB stands out by crafting home tours that do more than just show; they tell a story, evoke emotions, and create a connection. Each step in our video creation process is meticulously planned and executed with precision, ensuring that every aspect of a property is showcased to its fullest potential. From understanding the unique character of each home to employing cutting-edge filming techniques, our approach is both an art and a science. 

In this article, we take you behind the scenes of our home tour videos, revealing why each step in our process is crucial in transforming a property listing into an engaging narrative that captivates potential buyers and sets the stage for a successful sale.

1. Research

Every home tour video first starts with the research phase, where our team will get to know the property and find out all of its challenges and plus points. Each property is unique and comes with its own set of pros and cons, which is why it is crucial for us to showcase the best facets of the property and highlight potential concerns in order to address and solve them for our potential buyers. 

The next part of the research process is to do an in-depth location and pricing analysis. This can be very time-consuming for consultants that are just starting out, but it gets easier with practice. In our location and pricing analysis, we look at the growth potential of the area using the URA Master Plan, on top of a series of tools that we have developed over the years. This includes our MOAT Analysis, Trifecta, Disparity Effect, as well as the Prime Hexagon. Further research is done on factors affecting landed properties such as road line plans, landed home zoning and rebuilding concerns with our architect partners. 

And of course, all these will be consolidated into a structured and comprehensive home tour script for the presenter to use for the actual home tour shoot.

2. Preparations

Typically when an exclusive has been secured, our team will head down to the property for another round of site visit to assess what is needed for the prep work. The team would then come up with a proposal of what needs to be done, and once the owners have approved it, we will proceed with the necessary prep work.

3. Scheduling

When we talk about prep work, it is all about staging the property to show it in the best possible light. This can include, but not limited to, getting a fresh coat of paint and working with our staging partners to bring in extra furniture and create a “show flat effect”. If the unit is owner-occupied, we would usually advise the owners to do some decluttering as well.

4. Shoot Preparations

The next step is to book a shoot date. This would include booking drone shots (if necessary), virtual tour, videographers and photographer, and presenter. All these are scheduled in conjunction with the owners’ availability, especially if the unit is owner-occupied or tenanted. 

5. Shoot Day

Before the shoot day, the team will prep and pack all the equipment needed for the shoot, making sure that all the necessary devices are fully charged and ready to go.  

On shoot day, the team arrives at the property with all the equipment and will start with setting up the camera gear, lighting, and any additional equipment needed for the shoot. This includes tripods, microphones, and sometimes drones for aerial shots.

Before filming, the team would typically do a walkthrough of the property. This helps the videographers plan the shoot, identifying key features and areas to highlight. They will often discuss with the listing manager about any specific aspects they want to emphasise.

The filming process is quite dynamic, involving a combination of static shots, walk-and-talk segments, and detailed close-ups. We have also explored doing vlog-style home tour videos. The presenters guide viewers through the property, highlighting its features, potential, and unique selling points. They also discuss the neighbourhood, accessibility, and other relevant information and analysis.

If the property’s exterior and surroundings are a significant selling point, the team may use drone footage to capture aerial views, showcasing the locale and the property’s placement within it.

6. Post Production

Back in the office, the editor in charge of the specific home tour video will go through the footage and sieve out the usable footage from the NG shots (some of which you may find in the blooper reels at the end of the home tour).  

7. First Cut

The next step would be to put together a first cut, which includes removing the presenters’ stutters and filler words to make them sound as smooth as possible. This process can take up to two days depending on the property and the length of the entire presentation. It is also one of the most crucial steps in the whole editing process as it sets the tone for the entire home tour video.

8. B-rolls & Music

Once the first cut is ready, it is time to insert B-rolls and music. For the uninitiated, B-rolls refer to supplemental video footage that intercut with the main shots. In our home tour videos, these can come in the form of an aerial shot of the property or estate, aesthetic shots of the interior spaces, or any particular furniture or feature that the presenter has mentioned. We also include B-roll breaks to keep our viewers engaged with extra visuals that contribute to the narrative. 

Music is another important element that adds to the entire mood and feel of the video. It is crucial for us to pick a track that suits the theme of the video, which is why it can take up to half a day to find the perfect track for a video.

9. Motion Graphics & 3D Architectural Visualisation

At this stage, our motion graphics team will come in to animate certain parts like the maps of our location analysis or visuals for the financial analysis. These parts of the video would typically feel a bit draggy if there is no visual representation for reference, which is why good motion graphics can really elevate the entire video. Our motion graphics specialists are constantly pushing the limit of their creativity, finding new ways and styles to present their graphics.

At PLB, we continuously innovate new ways to bring value to our clients. One recent upgrade in our home tour videos is the use of 3D architectural visualisation which allows viewers to reimagine the space and envision new possibilities or inspirations that they might not have thought of. 

10. Subtitles

Subtitling is also an important step to ensure that our viewers have a pleasant viewing experience. Although not all prefer having subtitles in a video, having it makes the video more inclusive and accessible for viewers. Some of our videos are also translated and subtitled in Mandarin to expose the property listing to a larger group of demographics.

All subtitles go through our in-house copywriter for vetting of grammatical errors and accuracy before the video is launched.  

11. Colour Correction & Colour Grading

When we shoot our home tour videos, the lighting might not always be the best on site. The raw video footage could often turn out to be yellowish and underexposed, which is why it is important to do colour correction and grading during post production. This allows us to apply a consistent look and feel throughout the whole home tour video.    

12. Final Checks

Once the video is ready to be vetted, our Art Director will do the final checks on all aspects of the video including the theme, overall flow of shots, and colour grading. And the end (of this project) is in sight!  

13. Launch

The final step to the whole production is the launching of the video on our YouTube channel, including the video description, time stamps, and tags. And there you have it! The end of our 13-step end-to-end video production walkthrough.

Closing Thoughts

PLB’s Signature Home Tour Videos are crafted in a meticulous and strategic process that significantly enhances the appeal and visibility of properties in today’s competitive real estate market. Each step, from careful planning and scripting to professional filming and engaging storytelling, is designed to showcase the property’s unique features and potential. 

By focusing on the details that matter to prospective buyers, these videos provide a comprehensive and immersive experience, setting the stage for a successful sale. The commitment to quality and creativity in these tours not only positions the property in the best possible light but also reflects the dedication of our team to excellence in real estate marketing. 

As the digital era continues to evolve, our home tour videos remain a vital tool in connecting properties with the right buyers, demonstrating the power of well-crafted visual storytelling in the real estate industry.

If you’re looking to sell your property and want it to stand out in the market, do get in touch with us here. Our team is committed to transforming your property’s presentation into an engaging and captivating experience that resonates with potential buyers. Contact us today and let us help you showcase your property in its best light, ensuring it receives the attention and appreciation it deserves!

The post Mastering the Art of Home Tours: An Insider look at PLB’s Process for Crafting Home Tours appeared first on Insights by PropertyLimBrothers.

Buying a home is more than a financial investment; it’s an emotional one too. In bustling Singapore, where identical listings often blur into one another, standing out is no small feat. But PropertyLimBrothers has found the formula for success. Our Home Tour Videos aim to transform the property-shopping experience into something both practical and delightful for you. Our home tour videos are more than just marketing tools; they are narratives that weave together the dreams and aspirations of homeowners and the aspirations of potential buyers. These videos offer a tangible sense of the property, combining visual storytelling with empathetic understanding. 

1. More than Just a Tour Guide

Virtual tours are great, but PropertyLimBrothers offer you an entire experience. Each home tour video is led by a knowledgeable and professional realtor, who serves not just as a guide but as an expert companion throughout the journey. Our home tour videos transcend the conventional boundaries of virtual tours, offering a comprehensive and immersive experience that goes beyond mere video taking. Each video is meticulously structured, adhering to a balanced approach that equally divides focus between the property’s interior and a detailed real estate analysis. This 50-50 split ensures that viewers receive a well-rounded understanding of the property, capturing not just its aesthetic appeal but also its market value and potential as a home.

Our presenter’s insights into each room and feature are not just informative; they are revelations that uncover the true essence of the property. As they walk you through the house, they point out the nuances and details that might otherwise go unnoticed – the strategic design elements, the functional aspects of different spaces, and the unique benefits of specific home features. This attention to detail transforms a simple tour into an educational experience, where potential buyers learn to appreciate aspects of the property they might not have considered before.

In essence, our home tour videos are a blend of aesthetic showcase and analytical insight, presented by realtors who are deeply invested in helping potential buyers find not just a house, but a home. This balanced and comprehensive approach ensures that viewers receive all the information they need, presented in a way that is engaging, informative, and deeply resonant with their aspirations and needs.

2. Telling the Home’s Story

Let’s face it, a home is more than just bricks and mortar; it’s a story waiting to unfold. Our Home Tour Videos know just how to tell that story. Starting from the exterior and weaving through each room, the videos take you on a journey that’s both informative and captivating. We focus on crucial details like square footage and local amenities, but we also let you in on the home’s unique character. The idea is to evoke a sense of home, to help you picture your life unfolding within those walls.

The journey begins with a vivid display of the interior, focusing on spaces like the living room, dining area, and kitchen. Our presenters  details the homeowners’ renovation efforts, capturing the thought and care put into each space. We delve beyond aesthetics, narrating the story behind each design choice and its alignment with various buyer preferences.

The depiction of detailed interiors and layouts is not just a visual display; it’s an emotional journey into the heart of the property. We focus on capturing the essence of each room, from the grandeur of expansive living areas to the intimate charm of personal spaces. Our presenters thoughtfully compare various design eras, respecting the unique charm of each while catering to diverse tastes and requirements.

We also do a comprehensive floor plan analysis, which is integral to offering insights into how different layouts serve different lifestyle needs. It gives potential buyers a better understanding of the property’s spatial dynamics. We present a detailed breakdown of the layout and how it maximises both functionality and aesthetics,  highlighting the flow between rooms, and how spaces like the living area, kitchen, and bedrooms interconnect, facilitating ease of movement and a harmonious living experience. For instance, we might explore how an open-plan living and dining area creates a sense of spaciousness, ideal for entertaining guests, or how the separation between public and private spaces ensures privacy and tranquillity in bedrooms. The analysis also delves into unique features of the floor plan, such as an additional study or balcony, explaining how these elements add value to the property. Special attention is paid to illustrating how the floor plan caters to different lifestyles, whether it’s a busy family life or a professional seeking a functional yet stylish urban living space. This comprehensive analysis helps potential buyers envision themselves in the property, making informed decisions about their future home.

Thus, our home tour videos offer a detailed walkthrough of interiors, focusing on both the grandeur of spaces like living and dining areas and the intricacies of smaller, intimate spaces. The layout is presented in a way that viewers can easily understand the flow of the house, making it easier for them to imagine living in it.

3. Crafting a Story of Community and Belonging with Site and Location Analysis

Our home tour videos extend beyond the boundaries of the property to embrace the story of its surroundings.

The site plan analysis plays a pivotal role in providing potential buyers with a holistic understanding of the property’s positioning and its implications. This segment meticulously examines the property’s orientation, discussing how factors like sunlight exposure, views, and privacy contribute to the overall living experience. We delve into the specifics of the site’s layout, highlighting the positioning of communal amenities such as swimming pools, gyms, gardens, and playgrounds, and how these facilities enhance the lifestyle offered by the property. For example, we might emphasise a unit’s strategic location offering serene garden views or its advantageous placement away from busy streets to ensure a quieter living environment. Additionally, the analysis covers the property’s relationship with its surroundings, such as proximity to neighbouring buildings, which plays a crucial role in understanding aspects like natural light availability and potential future developments. This careful evaluation of the site plan helps viewers appreciate the thoughtfulness behind the property’s design and its integration with the surrounding environment, aiding them in visualising their life in this space.

We also dedicate time to painting a picture of the neighbourhood, bringing to life the unique characteristics that define it. We explore local amenities such as parks, markets, and quaint cafes, illustrating how they contribute to the overall lifestyle the property offers. This exploration delves into the ambiance they create, the social interactions they foster, and the convenience they bring to everyday life. This narrative helps potential buyers envision themselves as part of a vibrant community, enjoying the local culture and conveniences that come with the property.

The sense of community and connectivity of the property forms another integral part of our videos. This storytelling approach offers a glimpse into the daily life and social fabric of the area, allowing potential buyers to feel a sense of belonging and community even before they move in. We also discuss the property’s connectivity, showcasing its integration within the broader cityscape. This includes highlighting public transport options, accessibility to major roadways, and the walkability of the neighbourhood, all of which are crucial factors for buyers considering how they will navigate and integrate into their potential new neighbourhood.

Additionally, our videos place a strong emphasis on the proximity to schools, shopping centres, and other key amenities. We detail how these facilities are not just conveniently located but how they enhance the lifestyle and practicality of living in the property. For families, the proximity to reputable schools is often a deciding factor, and for others, easy access to shopping and entertainment centres adds to the appeal of the property. This detailed overview helps buyers understand the practical benefits of the location in terms of everyday living and convenience.

Through a blend of stunning visuals and empathetic storytelling, these segments of our home tour videos offer a comprehensive and engaging representation of the property and its surroundings. They transcend beyond the physical space, providing potential buyers with a real feel of what life could be like in this new home, thereby helping them make a well-informed and emotionally connected decision.

4. Elevating Production Value

While many realtors give you a few photos and maybe a shaky handheld video, PropertyLimBrothers take it to the next level. Our Home Tour Videos aren’t just made; they’re produced. With carefully planned camera angles, professional lighting, and even a background score, each video is a mini-film. This polished production value captures not just the aesthetics but the essence of each property. In other words, it’s not about looking good but about making our buyers understand everything about their future home.

Each video undergoes rigorous quality checks and is constantly refined based on viewer feedback and market research. This commitment to excellence ensures that our videos are not only informative but also evolve with the changing real estate landscape.

From the initial stages of scriptwriting, every word is carefully crafted to ensure it resonates with potential buyers, blending detailed information with interesting narratives. This process involves extensive research, delving into the history of the property, understanding its unique features, and comprehending the lifestyle it offers. The filming process is conducted with precision, employing experienced professionals who know exactly how to capture the essence of the property in each frame. Post-production is where these elements coalesce into a seamless and polished final product. This phase involves skilled editing, thoughtful addition of music and graphics, and careful pacing to ensure the video not only informs but also captivates the audience. The countless hours dedicated to each stage of production culminate in a video that is not just a tour of a property, but a high-quality, immersive experience that engages viewers and helps them envision their future in the home. Our commitment to excellence is evident in every aspect of the video, from the insightful writing to the sophisticated final edits, making each home tour video a true work of professional artistry.

What does this mean for you?

You might wonder, “Why does all this fuss matter?” The answer is simple: our videos offer a clearer sense of space and layout than mere photos can provide. They help you get the feel of the home and the neighbourhood, helping you make a well-informed decision. Moreover, the luxury of taking these tours at your convenience, be it from your living room or office desk, cannot be overstated.  

The ease and accessibility of our videos allow viewers to embark on a virtual journey of their prospective home from the comfort of their own space, be it a cosy living room or a busy office desk. This level of convenience eliminates the constraints of time and location, granting buyers the luxury to explore and revisit the property at their leisure. More importantly, this virtual exploration is crafted to evoke a strong connection. As viewers navigate through the spaces, our videos are gently guiding them towards picturing their lives and future memories in these settings. This combination of practical convenience and good production value ensures that our home tour videos are not just informative tools, but powerful catalysts in the home-buying decision process, helping potential buyers to not only see but also feel the essence of their future home.

The New Standard

Our pride at PropertyLimBrothers is our Home Tour Videos. We want to take a standard industry practice and elevate it into an art form. If you’ve ever been overwhelmed by the sheer volume of property options, or found traditional home viewings too time-consuming, PLB is your answer.

Our home tour videos are more than just visual tours; they are stories of homes, dreams, and possibilities interwoven with practical insights. By understanding both the emotional and practical aspects of home buying, we create videos that not only showcase properties but also resonate with the hearts and minds of potential buyers. As we continue to innovate and adapt, our commitment to delivering high-quality, informative, and engaging home tour videos remains steadfast as we continue to evolve in this dynamic real estate landscape.

The post Selling Homes the Right Way: PropertyLimBrothers’ Game-Changing Home Tour Videos appeared first on Insights by PropertyLimBrothers.

Selling a property is a lot like launching a product in the market. However, this product is a huge tangible product that cannot move and cannot be brought to the customers – it is fixed in a specific location. This means that customers need to take the time and effort to travel down to view this physical product. And because this product is such an expensive and important asset to a buyer, it should be launched and marketed to its fullest potential, which involves a lot of effort and pre-planning to effectively find the right buyer that will fall in love with it.

A common question we get during our client presentations is whether a home tour video is necessary. While we pride ourselves as the pioneers of presenter-style home tour videos which has become our bread and butter, if home tours are not useful or effective, we would not have done hundreds of PropertyLimBrothers Signature Home Tour videos to date for our clients to sell their properties as one of the key element content in the entire spectrum of the marketing campaign. 

In this article, we explore 6 reasons why our Signature Home Tour videos can help property sellers fetch a higher price and exit their properties faster.

1. The Story Effect

The art of storytelling transforms a property into an evocative narrative through the creation of captivating home tour videos. These visual stories not only display the property’s highlights but also engage the audience in a way that still photography cannot. While a photograph may possess an untold backstory, without narration, its deeper qualities and unique attributes remain unappreciated. 

Recalling an anecdote from Paul Smith’s book, ‘Sell with a story’, where he and his wife were fascinated by an underwater photograph of a pig. They were unaware of its rich backstory until the artist, Chris, recounted the tale of the swimming pigs on an island, a skill acquired as a means to reach food discarded by a local restaurateur. This revelation transformed their perception of the image, prompting an immediate purchase.

This resonates with real estate sales. Why should we risk a sale by leaving a property’s story untold? Indeed, one might wish to achieve high sales with minimal effort, but our experience over the years has shown that innovation is key. In the past, the marketing mix was limited to newspapers and then online portals, which felt monotonous over a decade. However, by incorporating narrated home tours with presenters in late November 2016, we witnessed a tangible shift in the outcomes. This approach has reinvigorated the real estate market, injecting excitement for both buyers and sellers alike.

2. Bringing Homes to Buyers

The creation of digital content allows us to make properties virtually accessible to everyone via their smartphones. What was once considered an immovable asset can now reach potential buyers anywhere, thanks to the engaging content we craft that showcases these properties right on their devices. This enables buyers to explore, visualise, and interact with properties before deciding whether to visit in person.

Our data from the past few years underscores the effectiveness of this strategy. A substantial 70% of prospects who attend our property viewings were first captivated by our video content on social media. The remaining 30% found us through traditional property listing platforms. This dynamic marketing approach is largely why we managed to sell a total of 999 properties (across different market segments) between 2020 and the time of writing.

By shifting from a passive to a proactive marketing stance, dubbed an ‘Active’ or ‘Aggressive Campaign’, we don’t simply wait for potential buyers to discover our listings; we actively ensure our properties garner attention. By strategically investing in social media platforms, we greatly enhance the visibility and appeal of our listings.

This is why we dedicate so much energy and resources into continuously producing content for our YouTube, Instagram, and Facebook channels. Our passion for real estate drives us to revolutionise property marketing in Singapore. We’re excited about the potential of the real estate market here and are committed to our vision of transforming it.

Through building a reliable channel with consistent, quality content, we’ve cultivated a growing trust with our audience. New listings on our channels generate more interest and shareability than others. This trusted relationship not only benefits our audience but also significantly amplifies the reach and appeal of the properties we represent.

3. Expanding Possibilities & Buyer Pool

The use of video content allows potential buyers to broaden their search horizons beyond their initial criteria. For instance, a homebuyer might be solely focused on acquiring freehold properties. However, after viewing a home tour video, they might discover that a 99-year leasehold property can offer a wealth of advantages and unique benefits that freehold properties lack, especially if it aligns with other specific location-based preferences they have. 

The home tour thus serves as a medium to open up a buyer’s options, helping them to consider a wider range of properties that they may have previously overlooked.

4. Putting Your Property In The Best Light

Home tour videos evoke a sense of comfort and appeal, touching upon the emotive aspects of purchasing a home. While practical criteria and logic certainly play roles in the decision-making process, the sensory and emotional experiences are crucial, particularly for a residence that one intends to inhabit. It’s about the connection that is forged the moment one steps into a space they can envision as their own sanctuary.

Executing a home tour requires meticulous preparation and attention to detail. Sellers and real estate professionals collaborate closely to curate the environment, engaging in decluttering, arranging, and staging akin to setting up a showflat unit. This is grounded in the belief that every property can reach its fullest potential, and it’s our duty to ensure this is achieved, thereby benefiting both sellers and buyers. Presenting a property at its finest is essential, allowing viewers to see beyond trivial imperfections (e.g cluttered room or toys lying around) and focus instead on the property’s inherent value and possibilities.

5. Drawing Genuine Buyers, Not Shoppers

Consider the all-too-common scenario where the sale process begins and potential buyers are surprised upon their visit — unaware that the home has only three bedrooms, is situated on a lower floor, or lacks storage space. Such revelations are a source of frustration for everyone involved: the seller, the buyer, and the realtor, as it leads to wasted time and effort.

A well-crafted home tour mitigates these issues. It’s more than a mere video; it’s a storytelling art form that comprehensively represents the property. It ensures that buyers have a transparent view of the home’s features and flaws before they step through the door. This clarity streamlines the process, ensuring that only genuinely interested and informed buyers commit to viewings, enhancing the quality and efficiency.

6. Experiential Process & Emotional Appeal

Creating home tours is not just our profession; it’s a source of enjoyment for us. We’re passionate about real estate, we delight in showcasing properties, and we revel in the act of storytelling through our home tours. This enthusiasm is something we aim to spread to our viewers as well. 

After all, a home is more than just a physical space—it’s the epicentre of excitement and life. It’s where families come to life, where children’s laughter echoes through the halls, where we find sanctuary and comfort after the day’s challenges. It’s a tapestry of joy, love, and even moments of sadness—all woven into the fabric of our experiences. Our fervour for producing home tours reflects this sentiment; it’s an extension of our creative spirit as real estate marketers dedicated to bringing these stories to life.

Closing Thoughts

In conclusion, our signature home tour videos have revolutionised the property-selling experience, not just for buyers, but for sellers as well. Our immersive and emotionally engaging videos serve as the modern-day storytelling canvas, presenting properties in their best light. With a proven track record of capturing the unique spirit of each home, they expand the reach to potential buyers, often leading to quicker sales and at higher prices.

By artfully combining the sensory allure of videography with the informative clarity of a presenter-style tour, we ensure that properties resonate with viewers on a deeper level. Each home tour is crafted with precision, passion, and a deep understanding of the emotional and practical considerations that drive the decision to purchase a home.

For sellers looking to elevate the presentation of their property, reduce unnecessary viewings, and command a premium price, our home tours are the quintessential tool in your real estate arsenal. Our dedication to innovation in real estate marketing means that your home is not just seen but truly experienced by potential buyers, even before they step through the door.

Don’t let your property blend into the background of a crowded market. Let us help you stand out. Contact us here today to see how our signature home tours can translate into successful sales for you. Your journey to a swift and profitable sale starts with just one call. PropertyLimBrothers, always happy to show you the place.

The post PLB Signature Home Tour Videos: Why Home Tours Can Sell Homes Better & Faster For Sellers appeared first on Insights by PropertyLimBrothers.

Let’s rewind back to the pre-internet days where properties are primarily marketed through classified ads in newspapers and flyers distributed on the streets or in mailboxes. In today’s context, that is like shouting into the abyss and expecting a reply. You can probably imagine how difficult it is to move your property through those mediums, especially since the only way to visualise the space is to make a viewing enquiry and head down physically. 

Then came the internet and search engines, which the real estate industry has greatly benefited from. The rise of property listing portals such as PropertyGuru and 99.co enable property agents to put up their listings with all the necessary information, floor plans, and images. Tools such as financial calculators and location maps are also incorporated into the listings to help viewers with their decision-making process. Since the launch of property listing portals, selling properties through them proved to be very effective. However, is that still the best way to market properties to their fullest potential in the age of social media?

Enter our PLB Signature Home Tour videos. In this article, we explore the reasons why home tour videos are important in selling properties in today’s market and how it allows properties to be marketed to their fullest potential.

How it started

In 2016, PropertyLimBrothers co-founders Melvin Lim and Adrian Lim identified a market opportunity as they questioned the effectiveness of conventional marketing methods, such as distributing brochures and flyers or simply listing on a property portal. Motivated to offer potential buyers a virtual property tour experience, they created their very first video. This was not just a simple interior walkthrough; instead, it was a presenter-style video that provided an in-depth analysis and addressed concerns about the property’s distinctive features, pioneering what later became known as PLB’s Signature Home Tour Video. This approach was further enhanced by innovative use of motion graphics and 3D Architectural Visualisation, effectively bringing properties to life.

The innovative video approach resonated well with the audience, resulting in the property being sold in under a month. In an effort to differentiate themselves further in the market, Melvin and Adrian decided to launch their own business. Taking a suggestion from a client, they named their company “PropertyLimBrothers” due to their shared surname.

Following a series of successful and well-received videos, they set up an in-house production team, laying the foundation for PropertyLimBrothers Media. Since 2018, PLB has crafted over 2,000 home tour and educational videos, accumulating more than 43 million views and over 70,000 subscribers on YouTube. As the only real estate firm in Singapore boasting a full-time in-house production team, PLB continues to innovate in the real estate content creation realm and put out consistently high-quality videos.

Why are Home Tours important for sellers?

Maximum Exposure, Immersive Experience

One of the biggest advantages of having a home tour video when marketing your property is that everything is packaged in a way to draw attention, showcasing all the best aspects of the property, and not to mention, the immersive experience for potential buyers. 

The competitive nature of Singapore’s real estate market means that homebuyers are often in a race to find their ideal properties swiftly. Our PLB Signature Home Tour videos stand out as a practical solution, offering in-depth virtual walkthroughs of homes that can be viewed comfortably from anywhere. This approach was particularly valuable during the pandemic, as it allowed for a safe and convenient viewing experience.

Utilising video as a medium not only captures the imagination and creativity of those watching but also fulfils one of our objectives with these home tours. By guiding viewers through a virtual journey of the property, complete with a presenter discussing the best features of the property, our videos act as an initial screening step, efficiently paving the way for further interest and action in the home buying process.

Presentation of Research & Analysis

Every PLB Signature Home Tour video is done after thorough research and analysis conducted by our Inside Sales Team consultants. This includes an in-depth analysis of the property’s location, pricing trends, future exit and appreciation potential, and more. We also value-add to our viewers by including our suggestions for renovations, layout planning, as well as ways to mitigate potential concerns. 

When crafting our home tour videos, we strive to maintain a harmonious balance between showcasing the various areas of the property and creating a narrative flow. This is achieved through careful scripting and meticulous editing. By weaving together diverse features to accentuate the property’s unique attributes, we enhance the viewer’s experience. Timestamps are also incorporated for each video, allowing viewers to quickly navigate to specific sections of interest or to review particular segments as needed. 

All these elements together allow potential buyers to understand the property on a deeper level before making the move to enquire for viewings, saving sellers a lot of time in terms of quantifying them. 

Graphics & 3D Architecture Visualisation

At PropertyLimBrothers, we are constantly innovating and exploring fresh ideas to feature properties in our home tour videos. Graphics have been a staple in enhancing the appeal and depth of our videos. All of the presentation of research and analysis is complemented by motion graphics tastefully designed to elevate the viewing experience of our audience.

Taking it a notch higher, we have also embraced the use of 3D Architectural Visualisation to offer tangible renovation concepts and ideas for alterations, bringing a new dimension of creativity to our presentations. 

3D Architectural Visualisation allows us to craft precise and detailed representations of architectural designs, enhancing the audience’s ability to perceive the potential within a space or building. These visual models allow viewers to not just understand the layout but also to imagine how the property can appear under different lighting conditions. This enhancement of the visual tour significantly elevates the overall experience, igniting a feeling of wonder and a keen interest in the actual experience of living within the space.

By highlighting the property not just for what it is but what it could be, we are able to cast a bigger net out to the sea of potential buyers who may be inspired by the potential of the property, which is highly beneficial when marketing our sellers’ properties. 

Closing Thoughts

The real estate industry is constantly evolving, and we not only ride the waves of change, but continuously innovate and push the boundaries of property marketing. As the only real estate company in Singapore with a realty combined with a full-time media team, we are armed with an arsenal of talents and skill sets assembled with the sole purpose of serving our clients’ property needs.

So if you are looking to sell your property and are keen to try something new and different, do reach out to us here and our friendly consultants will be more than happy to assist you. PropertyLimBrothers, always happy to show you the place. 

The post PLB Signature Home Tour Videos: Why Home Tours Are Important In Selling Properties appeared first on Insights by PropertyLimBrothers.

The 34m long driveway on its 7,385 sq ft land plot potentially fits up to 10 cars, doubles as a sizeable zoning for family gatherings and parties. There’s a decked up area that flanks the side of the property which is great for hosting as well. At its current built-up of 4,200 sq ft, there’s still potential for another half storey to be added, to form a total built height of 15.5m.

Located just minutes away from NEX Shopping Mall, Kovan Food Centre and a wet market down the street, there’s plenty of amenities to offer. Stay connected all around Singapore through Serangoon MRT Station along the North East line and Circle Line. This home is also not too far from the popular Bidadari HDB estate and the Kovan BTOs, forming a pool of potential buyers; should you choose to exit in future.

The post Lim Tua Tow Road – Freehold 3-Storey Detached @ Teck Chye Gardens, D19 | $7,280,000 | Wayne & YanYan appeared first on Insights by PropertyLimBrothers.